Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
The ROI Guy
NOVEMBER 8, 2006
Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). Is Marketing Too Busy? They do if they are.
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