ccpa 
SalesIntel
FEBRUARY 7, 2024
According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. They can score leads with a clear purpose to obtain a solution for their needs by evaluating prospects’ internet search activity. What Should You Look for When Choosing B2B Intent Data Providers?
ClickZ
FEBRUARY 18, 2020
30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.
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