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PODCAST: Deep Dive Into Data

DealSignal

It can corrupt your process, and it can corrupt your trust between sales marketing. My process has been destroyed. Number one there’s variability because you get now 10, 15, 25 people sticking data into your CRM system from various sources. You get very high variance in the results of what’s in your CRM system.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And there's another major benefit.