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NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. . 100k, I can likely afford to spend more per lead. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. . 100k, I can likely afford to spend more per lead. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52