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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. CPL: Cost-per-Lead. ISP: Internet Service Provider.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 24) Cost-per-Lead (CPL). A person or company who's shown interest in a product or service in some way, shape, or form.