article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

I'm seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . I've always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands. Kate Talbot.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

I’m seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. I’ve always loved interviewing people and now I get to talk to some of the smartest marketers in ecommerce about how they build their brands.

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign. PR (Public Relations) – The gathering of images, charts, information, figures, infographics, and so on that is made to help a company maintain or improve its excellent reputation through paid or unpaid media.