Bolster your Go-to-Market plans by prioritizing the metrics that matter
Tomorrow People
MARCH 23, 2021
The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). A simple way to calculate ROMI is to compare revenue gains with the marketing investment.
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