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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A web application designed to make it easy for non-technical users to create, edit, and manage a website. CPL: Cost-per-Lead. The process of improving your site conversion using design techniques, key optimization principles, and testing. Learn more about what it takes to be a CMO here. CMS: Content Management System.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A web application designed to make it easy for non-technical users to create, edit, and manage a website. The process of improving your site conversion using design techniques, key optimization principles, and testing. 24) Cost-per-Lead (CPL). 24) Cost-per-Lead (CPL). 19) Content Management System (CMS). 45) JavaScript.