Turn Your Data Points Into A Data Picture With Account Scorecard
Terminus
MAY 23, 2019
But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. But no matter what you do, your tiny tweaks never quite seem to add up to a more efficient funnel. It’s our fault.
20 
Let's personalize your content