Anyword

MARCH 11, 2020

You have to own your audience for any long term planning of your revenue streams. Some of the common metrics we’ve seen used by publishers for their audience development campaigns are: Max Cost Per Click (CPC) – This sets a maximum value a user is worth regardless of how engaged they might be in subsequent interactions.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Convert

NOVEMBER 8, 2022

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. So, what can advertisers do as the pressure mounts?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Lead Liaison

MARCH 7, 2018

What’s the time of day that we’re advertising? So your driving conversions but not every completion of that transaction stage of that funnel is a sale, all right? And so what we considered the conversion as somewhere in the middle to the bottom of that transaction stage of the funnel. Is it three steps?

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48