Remove CPC Remove CPM Remove Hubspot Remove Intent-based Leads
article thumbnail

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Inbound Lead Generation. It’s likely that when you think of content-centric lead generation, you think of inbound lead generation, aka inbound marketing. . Popularized by HubSpot in the early 2010s, inbound lead generation occurs when a visitor enters a portion of their contact information in a capture form on a landing page.