41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities. .
107 
Let's personalize your content