Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. From there, you can build an engaged audience (people who clicked on your Facebook ads), and retarget them on LinkedIn and other higher-intent channels.
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