Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Martech
MARCH 11, 2024
Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Google’s full deprecation of third-party cookies is right around the corner.
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