The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. It's super important when you're running PPC campaigns. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. You'll use lead scoring to define a MQL. location, company size, job title).
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