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Forrester

Lead Nurturing

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Are there program management features or services to monitor, analyze and optimize your campaigns?

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

Demandbase: A New Twist In The Lead Management Automation Market

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