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The Best Marketing Conferences of 2020

Marketing Insider Group

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. January 27 – 31, Budapest, Hungary. SMX West & East. August 18 – 21, Boston MA.

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Best Practices for Technology Marketing

KEO Marketing

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. Develop a Content Marketing Program.