Guide to mobile advertising: Types of ads and main platforms
ClickZ
JULY 26, 2019
to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Video ads are simple in their concept yet complex in their execution.
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