How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been. What about referrals?
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