Cost per Lead CPA Lead Generation Telemarketing 
Only B2B
FEBRUARY 6, 2018
CPA: Cost Per Acquisition or Cost Per Action. Cost Per Action is when advertisers pay only for a specified acquisition. These demand generation terminologies are also used as a metrics to measure how much you pay to attain any conversion. CPA: Cost-per-Lead.
NetLine
AUGUST 2, 2023
With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.
Digital B2B Marketing
JUNE 7, 2012
CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead.
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