Cost Per Click, P2P and PPC - B2B Marketing Zone

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

P2P Interview with Rhett Hartsfield. Blake Emal: And now it’s time to switch from a B2B mindset to P2P. Blake Emal: Rhett, he’s a PPC guy. So, let’s talk about how you got your start in PPC and how you ended up at Directive? Rhett Hartsfield: Start PPC came to me just through a friend.

SEO

SEO Paid Content Budget Programs Tools

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. If you are using Paid Search or Pay-Per-Click (PPC), then cost-per-click and cost-per-lead are the right KPIs to measure.

Lead Generation

Lead Generation Search Marketing Lead Scoring Lead Ranking

B2B Marketing Zone

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

9 Search Marketing Tips for Effective B2B Lead Generation

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