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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Step 3: If you choose to upload your own list, follow the file guidelines and submit. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

I could say it should be ROI if your goal is profits or revenue if your goal is sales volume, but if you can't track sales online, you won't be able to use either of those. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. Cost-per-click (CPC).