DealSignal

MARCH 22, 2023

. #3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. This is why organizations with “tightly-aligned” sales and marketing teams see 38% higher sales win rates along with 36% higher customer retention rates. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40