Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Your team should be keeping detailed qualitative notes inside your CRM so that everyone knows where the account stands. Account-based marketing is a new type of funnel. Only 0.75%? Source ).
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