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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

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Account-based marketing not working? Try these 4 fixes.

Rollworks

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach. Let’s help you fix that.