Oktopost

JANUARY 12, 2021

Can they answer your leads’ questions and guide them to the information they seek? A properly SEO-optimized brand site is one that has an innate understanding of its target audience and personas. Target keywords, domain authority, and SERPs all reflect a successful SEO strategy. Are your support and sales staff responsive?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

DealSignal

MARCH 22, 2023

2 Beef up your SEO and inbound marketing tactics While inbound strategies like SEO and content marketing are long-term plays, they pay off big-time after a few months of solid effort. SEO and content marketing should work in tandem. Let’s say your CRM contact information is accurate but not complete.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. For off-page SEO, be sure to include local SEO in your strategy and submit back-linked content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52