Cost per Acquisition Forrester Information SEO Case Studies 
Oktopost
JANUARY 12, 2021
Can they answer your leads’ questions and guide them to the information they seek? They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Target keywords, domain authority, and SERPs all reflect a successful SEO strategy.
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. In many cases, these leads will have been sourced or qualified by an external agency.
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