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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. This saves time and resources in recruiting.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. It requires the customer to find you, engage with your content, and opt into your funnel. You eliminate the broad buckets that only connect with the customer halfway. Only 0.75%?