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Account-based marketing not working? Try these 4 fixes.

Rollworks

It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. You eliminate the broad buckets that only connect with the customer halfway. Only 0.75%?

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

Forrester Research suggests that “most search marketers track an array of metrics. Here are the digital advertising trends that QuanticMind and its customers have identified as the biggest marketing challenges today. Publisher overload. Assessing the Challenges. The 9 Biggest Challenges. Consumers continue to go digital.