Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
But what about 50%, 100%, and 200%? So what sets a true ABM strategy apart? What lead magnets did they download? This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. But most organizations are doing it wrong. It’s a nice belief.
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