operations Cost per Acquisition Course Forrester Media 
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Having complete data allows you to personalize media like display ads, emails, and landing pages. If your team doesn’t trust the data, they can’t operate efficiently or effectively.
QuanticMind
NOVEMBER 28, 2016
Forrester Research suggests that “most search marketers track an array of metrics. Marketers rely on a multitude of systems to manage their daily operations, with some organizations using 50-100 tools each day. Brief: Evaluate Your Search Marketing Programs , August 2016 Forrester Report. Assessing the Challenges.
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