The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?
ABM in Action
MAY 18, 2023
Jodi Cerretani: There’s no formal evidence of how it started, but from my vantage point, it seems that the companies who are most adamant about killing off the MQL are ex-alumni of marketing automation companies, such as HubSpot and Marketo. And buying signals are urgent — you need to react quickly to in-market signals.
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