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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Visitors will leave your page faster than they hang up on telemarketers. Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Have a conversation about it. Keep it in house. Think again.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m sure I forgot a few. Feel free to chime in if I did.