licensing Conversion Rate MQL Order Twitter 
Anteriad
APRIL 25, 2023
Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.
Anteriad
APRIL 25, 2023
Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.
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