Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads Â
Only B2B
MARCH 27, 2024
As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. They’ve reached a pre-determined score based on your lead scoring system. Marketing automation platforms can be invaluable tools for lead nurturing and qualification.
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