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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. They’ve reached a pre-determined score based on your lead scoring system. Marketing automation platforms can be invaluable tools for lead nurturing and qualification.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Strategy 5: Email Marketing and Lead Nurturing Email is far from dead.