article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

A/B test your landing pages: Personalized lead generation isn’t a process you’ll get right on your first try. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. Nurture leads with targeted content.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

A/B test your landing pages: Personalized lead generation isn’t a process you’ll get right on your first try. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. Nurture leads with targeted content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

Clean: Duplicates and irrelevant information should be identified and removed. There are three processes that will help you clean and standardize your marketing data: De-duplication: Uses matching algorithms to identify and merge duplicate records. leading to higher engagement and conversion rates.

article thumbnail

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

Fine-tune your lead nurturing process to ensure you’re delivering quality leads to sales; and sales should practice lead-recycling by sending any premature leads back to marketing for further nurturing. 2. What aspects of your conversation did the prospect seem most excited about?