Remove Contingency Planning Remove Price Remove Resources Remove SWOT
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6 Tips for Inbound Appointment Setting

Belkins

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Can your financial resources back you up? What is your price policy? Do you offer several pricing packages? Do you have a contingency plan in case of a crisis? Goal accomplishment. What went wrong?

Tips 67
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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. And in fact, it is.