Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Whatever you do or produce, do it consistently (just like a media company). Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62