Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. It’s best suited for B2B companies selling to mid-size to enterprise-level businesses with multiple stakeholders that influence the purchase decision. Only 0.75%? Phone numbers?
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