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Account-based marketing not working? Try these 4 fixes.

Rollworks

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. It’s best suited for B2B companies selling to mid-size to enterprise-level businesses with multiple stakeholders that influence the purchase decision. Only 0.75%? Phone numbers?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.