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article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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