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Announcing the 2022 TrustRadius Most Loved Awards

TrustRadius Marketing

Last year , we developed several formulas to quantify or measure love sentiment expressed in customer reviews. Without further ado, the industrially infatuated, the professionally passionate, the Most Loved software products of 2022. Better sales, happier customers, in an easy-to-use package? Computers Plus of Union?Computer

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What the Stackie Awards can teach us about the perfect martech stack

ClickZ

Each stack is custom fit to match a company’s industry sector, marketing approach, and unique needs. The Stackies don’t require entrants to stick with specific categories, but most included variations of the following: planning/strategy, Creative, Engagement/Marketing, Customer, and Measurement/Analytics.

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

Software or services. One of my main objectives with MarTech is to help attendees bust out of such siloed segments and break through such artificial either/or barriers. It’s seeing the forest for the trees. False dichotomies can be just as blinding. Centralize or decentralize. Automate or humanize. Suite or best-of-breed.