article thumbnail

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

” When building your stack, an effective strategy includes several considerations: The company’s business goals. Once you are beyond the core platforms (marketing automation, CRM, CMS, etc.), Improve advocacy and retention among existing customers? The customer experience for high-value segments.

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. It, therefore, allows your CRM software and event management software to link with your virtual event platform.