Remove CMO Remove Demand Generation Remove Disintermediation Remove Word of Mouth
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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

It’s no longer word of mouth; it’s world of mouth. “Just like social selling matured into an upgraded version of “selling”, I expect we’ll see account-based marketing in 2017 evolve into a smarter overall mix of enterprise B2B marketing. CMO and Cofounder at Terminus. Sangram Vajre. Eric Wittlake.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Matt: Yeah.