CMO Demand Generation Disintermediation Outreach 
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Jon: A hundred percent.
Engagio
JANUARY 9, 2017
. “Just like social selling matured into an upgraded version of “selling”, I expect we’ll see account-based marketing in 2017 evolve into a smarter overall mix of enterprise B2B marketing. It’s not a new initiative or separate initiative, but a more precise and effective way of engaging your most important targets. Sangram Vajre.
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