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Why we care about performance marketing

Martech

It’s impossible to talk about digital advertising (the machine that drives performance marketing) without addressing the $68 billion dollar elephant in the room— ad fraud. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC). Top Clients: CISCO.