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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. And that’s a good thing. – Adobe has a strong focus on Customer Experience (CX). . – This could also take marketing automation more into e-commerce.

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 7) Oracle Eloqua.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. The provider consistently shows up as “best in class” for marketing automation software on industry lists. Industry case study. 4 Salesforce Pardot.

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B2B Marketing Guide

OutboundView

Mixmax (SMB). If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Do something different like inviting CEO targets to a brewery tour, cigar making or sushi rolling classes, whiskey tastings, the opportunities are endless. Set up Socials.

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16 marketing automation platforms your organization should consider

Martech

Marketo Engage is designed for SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).