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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

A web application designed to make it easy for non-technical users to create, edit, and manage a website. CRO: Conversion Rate Optimization. The process of improving your site conversion using design techniques, key optimization principles, and testing. Learn more about what it takes to be a CMO here. Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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