Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Conversion Rates by Channel. Return on Marketing Investment (ROMI). Brand Loyalty (repeat visits). Customer Renewal Rate. Churn Rate. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Email Marketing Performance.
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