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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. For instance, is lead generation a priority?

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. For instance, is lead generation a priority?

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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. SMBs can’t afford to scatter their money across various marketing tactics and a huge pool of prospects and just hope to generate enough qualified leads to make a profit. Follow him on Twitter at @nirajr.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.