Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 9, 2010
Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Now, you can discover if someone’s a dolt in 140 characters or less. That’s why brands go to great lengths to humanize themselves on the social Web.
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